Progressive solutions for future forward brands.
We are advertising industry veterans, who came to together to solve one of the biggest challenges in the communication world today - to not waste advertising dollars on marketing efforts that don’t move the needle.
We formed Furtive Collective to directly collaborate with our clients in a much more dynamic partnership.
We become one with our partners teams internally, we share desk space, we learn the businesses inside and out to identify progressive growth opportunities.
We’re for the innovators, boundary pushers and modern marketers that are looking to do things differently.
We’re obsessed with using data to understand consumer behavior and are always looking to align with brands that want enrich the way their products fit within customers lives.
Our secret sauce- a highly advanced AI software that was developed by NASA which allows us to use data visualization to pin-point ROI opportunities that scale the business.
We’re a direct extension of in-house marketing teams that allows our partners to become more agile and provide a depth of strategic capabilities to their daily business. Our work is always rooted in connecting the dots for how business priorities correlate directly to marketing performance and communication efficiency.
We’re a nimble team of seasoned strategists from varied disciplines. We’re a group of; product strategists, brand strategists, digital strategists, and data analysts.
Meet our core team:
“Furtive” by design and clandestine by nature. For many years we've worked within the shadows of our partners organizations. We provide advanced strategic capabilities that allow brands to thrive in today’s rapidly evolving communication landscape.
Our partners business, always supersedes our own identity.
“EZ”
Founder, Chief Strategy Officer
Solution-led strategist and endless learner.
With over 15 years of experience driving business results and scaling some of the worlds most iconic brands at agencies like Razorfish, R/GA and McGarryBowen. He’s established a successful record in planning and actualization of business and marketing requirements, from concept to completion the enables brands to thrive. A great mix of data and digital, EZ understands how to connect and engage audiences using the digital environment as a platform.
“CR”, Strategy Director
A seasoned and award-winning strategist with a passion for creative disruption, disintermediation and analytic rigor. He’s the perfect blend of brand planner and a digital marketer.
CR holds a deep and fundamental understanding of relationships between cultural emotions and consumer behavior. Often heading up research and cultural ethnographies, he and his team focus on ways to enhance relationships between brands and their audiences to scale brands.
When he’s not with us, he’s spending time with wife and daughters or surfing.
“JJ”, Account Director
JJ is an incredibly skilled collaborator and very progressive marketer. With an expertise in leading brands, she’s built relationships from local businesses to Microsoft.
With her passion for leading process, her thorough business knowledge helps us craft solutions that achieve results and truly propel our partners businesses to the next level.
When she’s not on the clock with us, she’s working on creative outlets with her husband and kids or hiking in the mountains.
“FS”, UX Director
A known knack for making the most complicated problem solvable.
With more than 15 in the field of UX- FS is a pioneer in the field of information architecture and user experience design. His focus on usability, information design, interaction and user interface design allows us to remove friction from consumer journeys in a way that inspires us all.
FS is a Human Factors International (HFI) Certified Usability Analyst (CUA), and has thorough expertise in applying UX theory and practice online, within software, and mobile platforms. An educator of User Centered Design (UCD) theory and practice.
If he’s not working with our team, he’s spending time with his family or playing Futsal with his son.
“SB” Data Scientist
Hands down, the brains behind the collective. SB is the lady who understands data modeling, uncovers consumer markers and truly helps us navigate volumes of data.
Without her, we wouldn’t be able to find all the gems that allow us to propel our partners businesses. A true analyst with a background in economics and information sciences, she’s one of the happiest members of our team.
When she’s not hiking the mountains of northern California with her rescue dog, she’s reading.
