MERCY SHIPS

Help An iconic 45 year old brand, save more lives

Challenge:

For more than 45 years, Mercy Ships has helped save lives in under-served countries around the world, by providing free health care to those in severe need. Without consistent donations, these services aren’t able to be provided. One of the most essential aspects to getting donations, is creating an engaging website experience. The leadership team wanted us to create a new website experience that told their unique story and accelerated donations.

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Solution:

Highlight the transformative stories of how patients recovery can inspire our audience to contribute to the cause and deploy tools that remove friction from the path to conversion.

Our work not only blended our data capabilities, but also allowed us to design a new website experience strategy that truly helped Mercy Ships make an impact on the world.

Results:

150% increase in year-over-year engagement
60% lift in website conversions
6% boost in company revenue
40% decrease in bounce rate

Services:

Quantitive, Qualitative, and Consumer Research
Analytical data planning
SWOT
Gap Analysis
Competitive/Comparative study
eCRM strategy
Audience analysis
Measurement Framework

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Mercy Ships