Platinum Guild International

From iconic trade organization, to revenue generation machine

Challenge:

Evolve a 40 year old established global trade business from developing industry communication to a monetized business model.

Solution:

Working alongside our PGI partners, we created a Go-To-Market plan that not only re-defined the organizational focus of priorities, but also ensured the priorities directly correlated to revenue generation.

In addition, we developed a framework that established branded product opportunities within their own retail channel.

Services:

Quantitive, Qualitative, and Consumer Research
SWOT
Stakeholder Interviews
Gap Analysis
Go-To-Market Strategy
Communication Positioning
Audience analysis
Measurement Framework

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